On Monday, Shah Rukh Khan’s child, Aryan Khan, prodded fans about his forthcoming attire. Named D’Yavol, it’s promoted as an extravagant streetwear brand.

Aryan Khan with Shah Rukh Khan

Reporting the brand’s most memorable look, Aryan dropped a secret in front of its forthcoming promotion, which highlights Shah Rukh. Aryan Khan shot the advertisement, in which he made his directorial debut.

Shah Rukh Khan is seen writing the word “timeless” on a blackboard in the brief teaser clip. After dropping a paintbrush on the floor, he picks it up. Before the label is shown, it continues to fade into a black screen. Finally, we get a glimpse of the actor’s face.

See what the actor wrote

Aryan wrote, “ABCDEFGHIJKLMNOPQRSTUVW_YZ X will be here in 24 hours… Follow @dyavol.x for exclusive content,” in response to the announcement video. On Tuesday, the complete video will be released. The brand is co-owned by Aryan Khan. He has formed a partnership with Bunty Singh and Leti Blagoeva, with whom he will shortly launch a premium vodka brand for the brown spirits market.

Aryan Khan’s work front

Last year, Aryan made his debut in business by announcing the news of his forthcoming clothing line. He launched his spirit brand for the first time in India, where he also worked with the largest brewing company in the world with the same partners.

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Aryan was quoted by India Today as saying, “As of now, we’re thinking of an apparel line that comes in March. It will be brought to the consumer by limited edition capsule collections, made available to them via drops on our web store.” This statement was made in reference to his company, D’Yavol. There may be additional verticals as we move on from there. Since its inception, this lifestyle and luxury collective has been in existence for nearly five years. Additionally, he had written on social media, “D’Yavol is finally here.”