Adidas is dropping its challenge to a Black Lives Matter trademark application featuring the three parallel strips, 48 hours after it contested the image with US Trademark Office.

Adidas withdraws its complaint against Black Lives Matter

According to the official statement by Adidas, it said, “Adidas will withdraw its opposition to the Black Lives Matter Global Network Foundation’s trademark application as soon as possible.”

On Monday, the German sportswear company requested the US Trademark Office reject the group’s bid for the design to be used on the clothes, bags and elsewhere, said a source.

However, Adidas does not explain the reason for their action.

The source also said that pursuing the case could have been misinterpreted as Adidas criticizing the aims of the anti-racism movement.

Taking notes from the US Trademark Office statements, the website that the Black Lives Matter Global Network Foundation, which is a prominent organization in the decentralized movement, had filed the trademark request in September 2021.

In 2020, it was reignited by the killing of George Floyd, a black man whose death was videotaped under the knee of a white police officer. This brutal incident was viewed millions of times.

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Adidas faces extreme losses

The German sportswear giant has faced several problems in recent times. Moreover, the end of its high-profile, lucrative partnership with Kanye West after the rapper made a series of anti-Semitic outbursts. The company has also forecast massive losses this year due to the end of the collaboration.