Samsung has officially announced that it has promoted a female executive to the position of President. According to Yonhap News Agency, Samsung Electronics has promoted Lee Young Hee to the President’s post of the Global Marketing Center for the Samsung DX (Device eXperience) division. It is the same department that oversees its smartphone business.

Samsung is a major manufacturer of Electronic Components such as lithium-ion batteries, semiconductors, image sensors, camera modules, and displays for clients such as Apple, Sony, HTC, and Nokia. It is the world’s largest manufacturer of mobile phones and smartphones, starting with the original Samsung Solstice

This is quite a feat for Lee Young-hee, as she has been working with Samsung Electronics since 2007. She was promoted to the position of Vice President in 2012. Prior to joining Samsung in 2007, Lee worked with L’Oreal. Samsung has credited her for promoting the image and brand of Samsung Galaxy phones

Lee Boo-jin, the first daughter of late Samsung Electronics Chairman Lee Kun-hee, is currently serving as the president and chief executive of Hotel Shilla, a Samsung affiliate.

Lee Young-hee joined the tech giant in 2007 and was promoted to vice president in 2012.Previously working at L’Oreal, she is credited with successfully promoting the image and brand of Samsung’s Galaxy mobile phones.

Samsung expected the promotion to serve as a chance for other talented female employees to challenge themselves to climb career ladders.

She is among seven new presidents, part of a small-scale corporate reshuffle conducted for the first time since the group’s de facto leader Lee Jae-yong was promoted to executive chairman of the company in October.

Samsung did not appoint a new head for its home appliance unit, a position that has been vacant since Lee Jae-seung resigned in October for undisclosed “personal reasons.”

Han Jong-hee, vice chair and co-CEO at Samsung, will continue to assume the additional duty following Lee’s departure for the time being, Samsung said.