The $210 Billion Indian Wedding Market Is Welcoming LGBTQ Ceremonies

“It’s not like gay marriages were not taking place earlier, but they were few and not widely known,” says Sameer Sreejesh, the founder of Umeed.

Indian Wedding Market

Gay Marriage

Newspapers covered Chaitanya Sharma and Abhishek Ray’s wedding. Not because they are well-known (they are not), and not because something went wrong (it hadn’t).

Because they are both men and insisted on tying the knot with all the pomp and circumstance of a typical wedding ceremony despite the fact that their vows are not legally recognised in the nation, their union became a local news item.

“If we are celebrating our togetherness, then it should be in the same way that any other heterosexual couple does,” asserted Sharma, who had unexpectedly proposed to Ray while visiting the Taj Mahal. “Instead of just having a commitment ceremony, we decided to have a full wedding with all the traditions and rituals like Haldi, Sangeet, and Mehendi.”

India’s Supreme Court is hearing arguments in a case to legalize same-sex marriage, and a decision is likely this year. But since the court effectively decriminalized homosexuality in 2018, a growing group of gay and lesbian Indian couples have embraced – and reinvented – the country’s elaborate wedding ceremonies and traditions.

Because there’s no legal record of same-sex weddings in India, it’s impossible to say exactly how many couples have decided to marry. It’s certainly a tiny fraction of the millions of lavish ceremonies each year, driving more than 17 trillion rupees ($210 billion) in revenue, according to industry estimates, and the market for gold, a traditional wedding gift.

In a country of 1.4 billion people, more than 22 official languages and more than a half-dozen religious traditions, there’s no single definition of “an Indian wedding.” The majority Hindu population often celebrates with multiple ceremonies, meals and parties that can span the better part of a week and include hundreds of guests.

“There’s honestly no limit to the spending potential in India,” said Tina Tharwani, a co-founder of Shaadi Squad, a small wedding planning boutique based in Mumbai that plans about ten high-end weddings a year, at costs ranging from 20 million to 150 million rupees.

Even with an urban, millennial clientele, Tharwani says, same-sex weddings have traditionally been taboo. “It’s incredibly nice to see that there is at least some form of change here.”

New, LGBTQ-focused “matrimonial apps” – matchmaking services for the more commitment-oriented – have also flourished since the 2018 ruling. In the fall, the Indian megasite Matrimony.com started an LGBTQ offshoot called RainbowLuv. Chief Marketing Officer Arjun Bhatia says it now has close to 100,000 members. A similar but smaller app, Umeed, from the Hindi word for “hope,” started four years ago.

“It’s not like gay marriages were not taking place earlier, but they were few and not widely known,” says Sameer Sreejesh, the founder of Umeed. “But, after the decriminalization of Section 377 in 2018, more people from the LGBTQ community have come out in the open wanting to search for their long-term partner or spouse.”

Not every priest is willing to officiate for a gay or lesbian couple. Sharma and Ray said they contacted about ten different priests before they found one willing to lead their wedding, with the full slate of customary ceremonies, for a same-sex couple.

Through a friend, Sougata Basu and Mayank Kalra found a “cool and progressive priest” who strongly encouraged them to have all the traditional customs and rituals at their wedding. So they both wore elaborate henna designs – historically for brides – on their hands. When they walked around the holy fire, a symbol of the promise they made to each other, they took turns, one leading the other.

“We were sure of what we are to each other and what our relationship means, and with support from our family and friends, there was no reason for us to not get married,” Basu said. “Having a social wedding ceremony is not illegal.”

In Kolkata, Sharma and Ray also adapted their Bengali and Marwari traditions. When, in a heterosexual wedding, the groom would paint vermillion on the bride’s forehead, Sharma and Ray dabbed each other with the symbolic kumkum. “We had all the customs we could possibly have, except those that are specifically meant for brides,” Sharma said.

For a Gujarati Jain couple living in Texas, Vaibhav Jain and Parag Mehta redesigned the baraat, a customary wedding procession that, traditionally, a groom would lead to his bride’s house on their wedding day. Mehta and Jain each led their own contingents to the venue. They also reworded the customary kanya-daan, the giving-away of the bride, to var-daan, the giving-away of the groom.

“Both of our parents did var-daan and gave each of us away,” Jain said. “Vardaan in Hindi also means blessing and this is what it was.”

Many LGBTQ Indians still don’t live openly or have the blessings of their families; same-sex relationships are particularly taboo in rural areas, and the government and its right-wing Hindu parent oppose same-sex marriage.

Still, the 2018 ruling has encouraged even couples without community support to celebrate their commitments. Indranil Das and Eken Bose exchanged rings at a temple and held a small promise ceremony, where they exchanged garlands and ate cake. Some of their family members refused to participate.

“If the court case goes in our favor, then there may be more acceptance for LGBTQ marriages and from our family for our marriage,” Das said, adding that he and Bose “will be the first couple in Kolkata to go get our marriage registered.”

Other couples claimed that their nuptials had taken on symbolic meaning in their neighbourhoods. After speaking with Hindi media outlets in India shortly after getting married in the US, Jain and Mehta started receiving letters from LGBTQ Indian youth seeking advice and support on coming out.

Mehta stated that despite the attention and reaction, “What we did was nothing special. One of the most human and normal things one can do is fall in love with another person and get married, which is what we did.

(This story has not been edited by Bharat Express staff and is auto-generated from a syndicated feed.)