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20 Ayush Grammes (Ayush villages) are being established in Jammu and Kashmir to take advantage of the growing health and wellness tourism industry. The Aysush Grammes will all be placed next to popular tourist attractions as an extra feature to capture the market.
“We will be developing 20 Ayush Grams in the first phase. These villages will be near popular tourist places. For example, we can develop these villages in the Tangmarg area so that the tourists who visit Gulmarg can also spend some time in these Grams. Likewise, we are looking at villages near Batagund in Pahalgam so that too can be developed into Ayush Grams,” Dr. Mohan Singh, Director Ayush, Jammu, and Kashmir, told The Kashmir Monitor
Traditional therapies, interventions, pain management, and other facilities will be made available in these villages. Officials said they want to create an island where people can relax and detox. From food to exercise, the Ayush Grams will have everything organic.
“We will have cupping treatments. Yoga and other interventions will also be held so that tourists will go back home fit and fab,” Dr. Singh said.
Ayush Grams are in addition to wellness centers being set up at prominent tourist destinations to help people de-stress.
Wellness centers are being set up at Pahalgam, Sonamarg, Srinagar, Gulmarg, Katra, Patnitop, and other places. Tourists could bask under nature to detox before leaving for their homes.
The centers will be having Panchkarma, regiminal therapies, yoga interventions, cupping, and other activities to improve the holistic health of visitors.
Global Wellness Institute has defined wellness tourism as “travel associated to maintain or enhance one’s well-being and includes the pursuit of physical, mental, spiritual or environmental ‘wellness’ while traveling for either leisure or business.”
According to official statistics, Kashmir was visited by almost 2.7 million tourists last year. The valley anticipates another strong tourist year this year. Over 2.5 lakh visitors have already visited Kashmir in the first two months of 2023, and the number is rising daily.
Over 4 lakh visitors visited Kashmir as of April, and as summer approaches, that number is expected to rise. More than two crore visitors are anticipated by the authorities in Jammu and Kashmir this year.
(This story has not been edited by Bharat Express staff and is auto-generated from a syndicated feed.)
